Mellow Festival - TV advert

Project
TV advert (July 2010)
Client
Mellow Festival
Agency
Economedia
My role
music, sound design

This edition of the popular open-air Mellow Festival featured a large number of artists. The 20 sec ad spot features music reconstructed from little pieces of every festival act's music. These were worldised by re-recording them in a manner resembling them spinning around the listener, thus matching the minimal TV ad visuals.

The sound design is inspired the general ambience of multiple stage open-air festivals, where the wind carries music to the listener's ears from more than one direction at a time.

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