Mellow Festival - TV advert
- Project
- TV advert (July 2010)
- Client
- Mellow Festival
- Agency
- Economedia
- My role
- music, sound design
This edition of the popular open-air Mellow Festival featured a large number of artists. The 20 sec ad spot features music reconstructed from little pieces of every festival act's music. These were worldised by re-recording them in a manner resembling them spinning around the listener, thus matching the minimal TV ad visuals.
The sound design is inspired the general ambience of multiple stage open-air festivals, where the wind carries music to the listener's ears from more than one direction at a time.