The London Grand Prix - sponsorship activation campaign

Project
sponsorship activation campaign (May 2012)
Client
Santander UK / McLaren F1
Agency
INK / Sidhu & Simon Communications
My role
tracklay & sound design, music editing, location recording, 5.1 surround mix & stem delivery

This promotional video for Santander / McLaren recreates a Formula 1™ street race on the streets of London — along with the thoughts of (then) McLaren pilots Jenson Button and Lewis Hamilton about the track and driving experience.

Awarded:

  • "Best Use of Public Relations in a Sponsorship Campaign" at The Hollis Sponsorship Awards 2013
  • IVCA "Gold Award" - Best Public Relations 2013
  • shortlisted for the Sports Industry Awards 2013

Additional details:

  • Voice recorded on location at the Roca Gallery London, boom op Gregory Ovenden
  • Tracklay in Pro Tools 10 HD using Avid Artist Series
  • 5.1 Mix for event presentation + M&E
  • stem delivery (5.1 layers) to Sky Sports TV

Credits:

  • Starring: Jenson Button and Lewis Hamilton
  • Creative Director: David Macey
  • Director: Guy Nisbett
  • Technical Director: Kamen Sirashki
  • CGI and Post-Production: INK
  • Title animation and design: Territory Studios
  • Aerial photography: Jason Hawkes
  • Colour grading: The Farm Group

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