The London Grand Prix - sponsorship activation campaign
- Project
- sponsorship activation campaign (May 2012)
- Client
- Santander UK / McLaren F1
- Agency
- INK / Sidhu & Simon Communications
- My role
- tracklay & sound design, music editing, location recording, 5.1 surround mix & stem delivery
This promotional video for Santander / McLaren recreates a Formula 1™ street race on the streets of London — along with the thoughts of (then) McLaren pilots Jenson Button and Lewis Hamilton about the track and driving experience.
Awarded:
- "Best Use of Public Relations in a Sponsorship Campaign" at The Hollis Sponsorship Awards 2013
- IVCA "Gold Award" - Best Public Relations 2013
- shortlisted for the Sports Industry Awards 2013
Additional details:
- Voice recorded on location at the Roca Gallery London, boom op Gregory Ovenden
- Tracklay in Pro Tools 10 HD using Avid Artist Series
- 5.1 Mix for event presentation + M&E
- stem delivery (5.1 layers) to Sky Sports TV
Credits:
- Starring: Jenson Button and Lewis Hamilton
- Creative Director: David Macey
- Director: Guy Nisbett
- Technical Director: Kamen Sirashki
- CGI and Post-Production: INK
- Title animation and design: Territory Studios
- Aerial photography: Jason Hawkes
- Colour grading: The Farm Group